Whether you are introducing a product like LifeWave, your product or service, or asking for a date, having an introduction strategy will greatly increase your success.
Most successful sales teams teach a standard way to do presentations and ask for a commitment for the next step.
In the sales world, you would call the system a form of scripting. You may have resistance to the words ‘sales’ and ‘scripting’.
So call it storytelling or conversation suggestions. Whatever you are comfortable with.
The main challenge with knowing what to say is that there is a range of starting points and a number of branches where a conversation could go.
A linear script will often be at odds with a natural flow of a conversation.
That means that you will need a number of responses to use according to what the prospect says or asks.
The following exercise steps you through a series of questions in threes to create a base to handle most of the conversations you are likely to have with a person.
Here it is.
What Are Your Three Reasons Why?
List three top reasons why you are introducing X to the person.
For example:
- Improve health.
- Create wealth.
- Make money.
- Help businesses succeed.
- Improve the lives of people.
- Find a romantic partner.
- Save the planet
- …
1__________________________________________________________
2__________________________________________________________
3__________________________________________________________
These three reasons require the most clarity. If you don’t have solid reasons, you will not likely have success with your goals.
What are the Three Main Things You Offer?
What are the three main things you offer to a potential client, team member, or date.
1__________________________________________________________
2__________________________________________________________
3__________________________________________________________
What Is Your Prospect Looking For?
What are the three main things the person you are talking to is looking for personally or professionally?
1__________________________________________________________
2__________________________________________________________
3__________________________________________________________
Does What You Offer Align With What They Are Looking For?
That is the rub. If what you are offering does not align with what the person is looking for in some meaningful way, you are probably barking up the wrong tree.
Sometimes we want people to want what we are offering and may think we know best for them.
Sure, try your introduction because you sometimes never know what will resonate with someone.
Still, you are likely better off introducing the offer to someone you think has wants and needs more aligned with what you offer.
Who Is Your Best Prospect?
Based on your interests, experience, connections, who are the top three kinds of people you want to approach? Here are some examples:
- Individuals
- Professionals
- Small Companies
- Large Companies
- Organizations
- …
Write down your top three and circle one.
1__________________________________________________________
2__________________________________________________________
3__________________________________________________________
LifeWave Introduction Example
Let’s run through the series of Magic of Three for LifeWave.
Here are our three reasons why we promote LifeWave products and opportunities:
- Have good health for ourselves and others.
- Generate income for ourselves and others.
- Create Financial freedom.
Here are the three things we offer related to LifeWave:
- Tremendous phototherapy patches that have provided amazing health benefits for ourselves, people we know, and thousands of others throughout the LifeWave community.
- A good compensation plan that can enable a team member to pay for their products in a short time with the ability to create a six or seven figure income over time.
- Leadership and Distributor support through our personal attention, training, Healthy Wealthy Success Program, and the resources of our extended LifeWave team.
Here are what our best prospects are looking for:
- A way to help themselves and others to have better health.
- A way to create a good income stream through Network Marketing.
- Tools and training to become a great leader for their own LifeWave team.
Here are the kinds of people we are looking for :
- Individuals that have good leadership potential.
- Professionals that can use LifeWave products in their health practice.
- Professionals who work with horses and a community of horse owners.
Is that you?
Here are your next steps:
- See LifeWave Question and Answer Post.
- Book an appointment with Bonnie McDonald or Greg Dixon.
- Learn about LifeWave with this series of videos.
- Join our free Healthy Wealthy Success Program
Let’s get you Healthy and Wealthy!
